MARKETING PROJECT TOPICS AND MATERIALS

This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consumers attitude towards different brands of motor oil lubricant product. To find out if price has any effect on the quality of such product. To determine which of the brands is more available in the market for the consumers to buy and be satisfied. Some issues were addressed by the researcher and the instrument used by the researcher for data collection was mainly questionnaire.

This extended essay has essentially been undertaken for the under mentioned reasons: Principally, it is undertaken in partial fulfillment for the award of the National Diploma in Business Studies, Department of Business Administration and Management of Studies of the Kaduna Polytechnic.

This study is confined to only three production companies in Enugu metropolis. This means that the empirical study covered only to the staff of these companies, and their distributors. This limited scope is not withstanding, it is hoped that the finding which may generate from the study will be useful to both the staff of these companies and students, who intended to undertake marketing as a profession.

Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to which advertising is considered a central in delivering the company’s corporate objectives. The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) is chosen for this study. In addition the following hypothesis have been tested and proven in this project:Ho: Advertising is insignificant in the new product development and marketing process especially in NASCO group of companies Jos. H1 Advertising is significant in the new product development and marketing process especially in NASCO group of companies Jos.

The study seeks to examine the advertising and Marketing performance of GSM companies in Port Harcourt. The specific objectives are as follows: 1. To examine the association between Media and Marketing performance of GSM companies in Port Harcourt. 2. To examine the association between Word of Mouth and Marketing performance of GSM companies in Port Harcourt

The major problem of administrating the questionnaire is lack of proper understanding on the part of the respondents on the use and need of such questions. Problems were also encountered in the areas of non-availability of secondary data from PZ industry and the explanation for non availability of such data was that it would violate the company business policy. It look the researcher quite a reasonable time before PZ could provide the needed secondary data that were used.

Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country .

It is important to make it clear that this study is the first on analysis of promotional techniques and their fit with business organizations in Nigeria. Promotional technique should not be confused with a marketing objective or mission. Promotional technique describes how a firm will achieve the stated goal in a way which is consistent with the mission, perhaps by detailed plans for how it might build a referral network, for example. Technique varies by type of market. A well-established firm in a mature market will likely have a different promotional technique than a start-up. The researcher is curious to know what will happen when a business organization adopts a promotional strategy that does not fit the type of business and market, hence the need to examine the analysis of promotional techniques and their fit with some selected business organizations in Kano State.

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. A Start up or a company's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.

The study will be useful to players in the banking industries as well as students as they utilize the findings of this essay. The firms in the banking industry who may wish to sue the findings as a basis for formulating policies aimed at improving customer satisfaction will really find this essay useful as they utilize the findings.