SCHOOL
BUSINESS PLAN FOR DYNAMIC NURSERY AND PRIMARY SCHOOL, BARIGA, LAGOS STATE,
NIGERIA
1. EXECUTIVE SUMMARY
Dynamic Nursery and
Primary School is a private school located in Bariga, Lagos State, Nigeria. The
school offers high-quality education to children in the local community, with a
focus on personalized learning, small class sizes, and a nurturing environment.
Our mission is to provide a well-rounded education that prepares children for
success in both academic and personal life. This business plan outlines our
goals, strategies, and action plans for achieving our mission.
2. SCHOOL OVERVIEW
Dynamic Nursery and
Primary School was established in 2005 by Mrs. Mary Johnson, a veteran educator
with over 20 years of experience in the field. The school currently has a
student population of 200 students and employs 30 staff members. Our facilities
include well-equipped classrooms, a library, a computer lab, a playground, and
a canteen. The school follows the Nigerian curriculum and offers a range of
extracurricular activities, including sports, music, and art.
SWOT
ANALYSIS
Strengths:
·
Experienced and dedicated staff members
·
Nurturing and personalized learning
environment
·
Strong reputation in the local community
Weaknesses:
·
Limited resources for expansion and
improvement
·
Limited student population compared to
larger schools
·
Dependence on tuition fees for revenue
Opportunities:
·
Increasing demand for quality education in
the local community
·
Growing middle class with higher disposable
income for education expenses
·
Expansion of extracurricular activities to
attract more students
Threats:
·
Competition from other private schools in
the area
·
Economic downturns that could affect
enrollment rates
·
Changes in government regulations that
could affect school operations
3. MARKET ANALYSIS
Bariga is a densely
populated area with a mix of low-income and middle-income families. The demand
for quality education is high, but many families cannot afford the high fees
charged by larger private schools in the area. Dynamic Nursery and Primary School
aims to fill this gap by offering affordable education without compromising on
quality.
Competitors in the area
include other private schools that offer a similar curriculum and
extracurricular activities. However, Dynamic Nursery and Primary School differentiates
itself by offering personalized attention, small class sizes, and a nurturing
environment.
Our target market includes
parents and guardians in the local community who value education and are
willing to invest in their children''s future. We plan to reach out to potential
customers through local advertising, social media, and referral marketing.
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