INTRODUCTION
1.1 BACKGROUND OF STUDY
Public relation is the art of
communication, which is applied to any sort of organization, commercial
or public or non commercial sector. That is why it is far bigger than
advertising or marketing.
It could also be said that the
book of the said whole books of the world religion contain from of
public relation, in that ancient scribes were seeking to create an
understanding of their faith.
Today at airport’s airlines
recognize by their logos and by the dress of their crew and other staff.
This is often called corporate identity.
Also, public relation is the
practice of planned and sustain effort to establish and maintain good
will and mutual understanding further, public relation practices are the
art and social science of analysis trends predicting their consequence,
counseling organization leaders and implementing planned programme of
action which will serve both the organization and public interest. The
definition also embraces the public affair and social science aspect of
an organization that is, its responsibility to public interest.
1.1 STATEMENT OF PROBLEM
It is noted earlier that essence of
public relation in an organization is so efficiency because it make the
report and relationship between the employee and to promote the
profitability and growth of the organization. But in recent time in
Nigeria, some corporation had been so corrupt, ordinarily, public
relation can be classified into taxable and non taxable item. It becomes
taxable if a corporation makes an expenses in form of welfare or to
promote awareness for their company and non taxable if the company has
taken bribe when workers are being recruited or employed, this could not
be taxed in a country like Nigeria.
This corruption has eaten deep into
their scarce resource. This research look at corporate organization
Nigeria, to identify the cause of problem as whether the expense on
public relation are taken or not. This study becomes more important at
this time of economic recession and since it is the corporation fund
that is squandered and wasted, this could be classified under budgeting
account.
1.3 OBJECTIVE OF THE STUDY
The aim of the every entrepreneur is to
nurture his business venture to mature in order for it to grow, extend,
make profit and be able to withstand the hard economy tides and not for
it to collapse few mart’s after it was established. The objective of the
study is to do the following
v Identify reason for budgeting public relation expenses
v Identify the need for public relation account system
v To ascertain whether there is any account for public relation expenses in Nigeria corporate organization
v To ascertain if accounts system are efficiently and effectively applied.
1.4 SCOPE AND LIMITATION
Public relation is a very wide topic
that cannot be exhaustively dealt with in this single research given
time and resource as a limiting factor. As a result of this scope, this
work has been reduced to a manageable but detailed size.
Finally, there was the problem of in adequate research material especially journal and newspapers.
1.4 SIGNIFICANCE OF THE STUDY
This study is relevant because it will
be of a great help or assistance to the organization in finding out
their area of weakness and thereby getting approved solution