CHAPTER ONE:
1.1 Background To The Study
The concept “social
media” is used to define group interactive communication”. The “group”
in this definition represents “social” content of the definition.
According Suomen Toivo–Think Tank (2012), social media constitute a kind
of current information network and information technology in which
interactive communication emanates in which the user produces the
content of information and proceeded by the establishment and
maintenance of interpersonal relationships. A social media services
include content sharing, web communities, or an Internet forum
(Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social
media facilitates the generation and exchange of information of its
content. Therefore the users are active in the formation and exchange of
information rather than being passive (Sweeter and Laricsy, 2008). The
various types of social media include Facebook, Twitter, YouTube,
Google+, MySpace, Skype, Instagram, Flipagram, what Sapp, 2go, and BBM.
According to Suomen Toivo- Think Tank
(2012), the advantages of social media consist of openness,
collaboration, social networking and social interaction, participation.
The research therefore seek to conduct an appraisal of “Assessing the
effectiveness of social media entrepreneurship in our contemporary
business society"
1.2 Statement of the Problem
The social provides a social platform
for interactive communication and information exchanges and has exacted
great influences among social groups and the society at large.
Considering the huge traffic of people on the platform it has become an
easy means to disseminate information to the public. However it is
pertinent to note that the adverse effect of the social media is greatly
destructive especially on the image and brand of product or service or
on a firm, individual or group of individual. This because information
on the social media is unregulated and could sometime be biased and
presumptuous. Also the number of bloggers is uncontrolled and
unregulated thereby posing great danger for the dissemination of wrong
informations.The problem confronting the research is to proffer an
appraisal of "Assessing the effectiveness of social media
entrepreneurship in our contemporary business society"
1.3 Objectives of the Study
To determine the effectiveness of social media entrepreneurship in our contemporary business society"
“Social media” is used
to define group interactive communication”. The “group” in this
definition represents “social” content of the definition. According
Suomen Toivo–Think Tank (2012), social media constitute a kind of
current information network and information technology in which
interactive communication emanates in which the user produces the
content of information and proceeded by the establishment and
maintenance of interpersonal relationships. A social media services
include content sharing, web communities, or an Internet forum
(Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social
media facilitates the generation and exchange of information of its
content. Therefore the users are active in the formation and exchange of
information rather than being passive (Sweeter and Laricsy, 2008).
The various types of
social media include Facebook, Twitter, YouTube, Google+, MySpace,
Skype, Instagram, Flipagram, what Sapp, 2go, and BBM. According to
Suomen Toivo- Think Tank (2012), the advantages of social media consist
of openness, collaboration, social networking and social interaction,
participation.
1.4 Research Questions
What is social media entrepreneurship?
What is the effect of social media in contemporary society?
1.5 Significance of the Study
The research seek to "Assess the effectiveness of social media entrepreneurship in our contemporary business society"
A social media services
include content sharing, web communities, or an Internet forum
(Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social
media facilitates the generation and exchange of information of its
content. Therefore the users are active in the formation and exchange of
information rather than being passive (Sweeter and Laricsy, 2008).
The various types of
social media include Facebook, Twitter, YouTube, Google+, MySpace,
Skype, Instagram, Flipagram, what Sapp, 2go, and BBM.
According to Suomen Toivo- Think Tank
(2012), the advantages of social media consist of openness,
collaboration, social networking and social
1.6 Research Hypothesis
Ho "The effectiveness of social media entrepreneurship in our contemporary business society is Low
Hi “The effectiveness of social media entrepreneurship in our contemporary business society is high
1.7 Scope of the Study
The study focuses on assessing the effectiveness of social media entrepreneurship in our contemporary business society
1.8 Limitations of the Study
Geographical constraint and logistics were encountered in the conduct of the research.
1.9 Definition of Terms
SOCIAL MEDIA DEFINED
The concept “social media” is used to
define group interactive communication”. The “group” in this definition
represents “social” content of the definition. According Suomen
Toivo–Think Tank (2012), social media constitute a kind of current
information network and information technology in which interactive
communication emanates in which the user produces the content of
information and proceeded by the establishment and maintenance of
interpersonal relationships.
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