ABSTRACT
Billboard platform is a medium through which information, goods
and services are visually disseminated to people. It is a visual communication
device which employs texts and pictures to create a visual statement for visual
appreciation. Its relevance to the audience cannot be overemphasized. That is
why in all corners of the roads, streets, schools, companies among others,
different sizes of bill posters are placed at strategic positions for
direction, notification, awareness, comprehension and appreciation.
This research is aimed at appraising billboard platforms in
Enugu metropolis with effort to synthesize in a concise manner as possible the
research questions that will be raised from the topic “Billboards in Enugu
Metropolis: A Platform for Art Education”. It will represent an effort to
assess and understand the extent billboard platform catch individual’s
attention; whether billboard platform leave memorable impression on
individuals; to what extent people develop their ability to respond to and
analyze visual forms; the task of understanding how effective billboard
platforms have helped to promote learning; to determine how billboard could
help or have been helping as a means for art education.
The research carried out an in-depth study of the types, sizes
and formats of billboard platforms in three sites within Enugu metropolis. It
also looked at the language used in visual communication.
The study contains the introductory chapter, the related
literature, the method applied, the result analysis as well as the summary,
conclusion, recommendation and suggestion for further studies. It is hoped that
this research will help in creating more awareness in the relevance of
billboard platforms as a learning device and not only for advertizing. It will
also help in opening up new possibilities in billboard content, communication
and strategies in relation to the targets audience.
TABLE OF CONTENTS
Title Page
–
–
–
–
– –
–
–
–
– i
Certification
–
–
–
– –
–
–
–
– ii
Dedication –
–
–
–
– –
–
–
–
– iii
Acknowledgement
–
–
– –
–
–
– – iv – v
Abstract
–
–
–
–
– –
–
–
– –
vi
Table of Contents
–
–
–
– –
–
–
– – vii – ix
List of Plates
–
–
–
– –
–
–
–
– x
List of Tables
–
–
–
– –
–
–
–
– xi
CHAPTER ONE: INTRODUCTION
1. Background
of the Study
–
–
–
– –
–
– 1
1. Statement
of the Problem
–
–
–
– –
– 25
2. Objectives
of the Study –
–
–
–
– –
– 27
3. Research
Questions – –
–
–
– –
–
– 28
4. Significance
of the Study
–
–
–
– –
– 28
5. Delimitation
of the Study
–
–
– –
–
– 29
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.0 Literature
Review`
–
–
– –
–
–
–
– 31
2.1 Conceptual Framework
– –
–
–
–
–
– 32
2.2 Evolution of Billboard Platforms
–
–
– –
– 36
2.3 Categories of Billboard
Platforms –
–
– –
– 41
2.4 Sizes of Billboard
Platforms –
–
–
–
–
– 57
2.5 Formats of Billboard Platforms
–
–
– –
–
– 59
2.6 Structure/Construction of Billboard
Platforms – –
–
– 63
2.7 Values of Billboard Platforms
–
–
– –
–
– 65
2.8 Billboard: A Platform for Art
Education –
–
–
– 66
2.9 Summary/Implication of Related
Literature
– –
–
– 71
CHAPTER THREE: METHODOLOGY
3.0 Research Methods
–
–
– –
–
–
–
– 73
3.1 Research Design
–
–
–
– –
– –
– 73
3.2 Area of Study –
–
–
–
– –
–
–
– 74
3.3 Target Population
–
–
– –
–
–
–
– 74
3.4 Sample and Sampling Techniques
– –
–
–
–
– 75
3.5 Instrument for Data Collection
–
–
– –
–
– 75
3.6 Data Preparation
–
–
– –
– –
–
– 76
3.7 Validity and Reliability of
Instrument
–
–
– –
– 77
3.8 Method of Data Collection
–
–
–
–
–
– 77
3.9 Method of Data Analysis
–
–
–
–
– –
77
CHAPTER FOUR: RESULTS AND DISCUSSION OF FINDINGS
4.0 Data Presentation
–
–
–
– –
–
–
– 79
4.1 Presentation of Findings and
Analysis of Data –
–
– 80
4.2 Response to Research Questions and
Analysis of Data –
– 84
4.3 Discussion of Findings
–
–
–
– –
– –
97
CHAPTER FIVE: SUMMARY, CONCLUSIONS,RECOMMENDATIONS AND
CONTRIBUTIONS TO KNOWLEDGE
5.0 Summary
–
–
–
– –
–
–
– – 101
5.1 Conclusion
–
–
–
–
–
–
–
– – 102
5.2 Limitations
–
–
– –
–
–
–
– – 105
5.3
Recommendations
–
–
– –
–
–
– – 105
5.4 Contributions to Knowledge –
–
–
–
– –
– 106
5.5 Suggestions for Further Research
–
–
–
– – 107
Bibliography
–
–
–
– –
–
–
– – 108
Appendix I –
–
–
–
– –
–
–
– – 116
Questionnaire
–
–
–
– –
–
–
– – 116
LIST OF PLATES
1. Traditional
Billboard Platform (Poster)
–
–
–
– 43
2. Mechanical
Billboard Platform
–
–
–
– –
– 44
3. Digital
Billboard Platform
–
–
–
– –
– 46
4. Mobile
Billboard Platform
–
–
–
– –
– 49
5. Inflatable
Billboard Platform –
–
–
– –
– 51
6. Wallscape
Billboard Platform –
–
–
– –
– 54
7. Bicycle
Billboard Platform
–
–
–
– –
– 56
8. Single
Face Format
–
–
–
– –
–
– 59
9. Stacked
Faced Format –
–
– –
–
–
– 60
10.
End to End
Format
–
–
– –
–
–
– 60
11.
Back to Back Format
–
–
–
–
–
–
– 61
12.
Quard Format
–
–
–
– –
–
–
– 62
13.
V Format
–
–
–
–
– –
–
–
– 62
14.
Three Sided Format
–
–
–
– –
–
– 63
LIST OF TABLES
Table 1: Return Rate of
Questionnaire
–
– –
–
– 80
Table 2: Gender of
Respondents
–
–
–
– –
– 81
Table 3: Age of Respondents
–
–
–
–
– –
– 82
Table 4: Occupation of Respondents
–
–
–
–
–
– 83
Table 5: Research Question One: How Have Billboard Platforms
Fared in Enugu Environment
–
–
–
– –
– 84
Table 6: Research Question Two: Do Billboard Platforms in Enugu
Metropolis Possess the Standards and Qualities of a Billboard
– – – – 85
Table 7: Research Question Three: To What Extent Are Knowledge
from Billboard Platforms Assimilated
–
– 88
Table 8: Research Question Four: What Influences the Action The
Audience Most in Billboard Platforms
–
– –
– 89
Table 9: Research Question Five: To What Extent Are Billboard
Platforms Significance Towards Learning
–
–
–
–
– 91
Table 10: Research Six: Have Billboard Platforms Helped To
Promote Art Education
–
– –
– –
95